WH Smith PLC
Price:
452.40
Index: FTSE Mid 250
EPIC: SMWH
Market Cap: 674.2M
52 Week Low: 378.60 (-16.31%)
52 Week High: 1,120.00 (+147.57%)
RSI:
60.72
Weekly RSI:
39.30
Monthly RSI:
30.97
20 Day MA:
426.28
50 Day MA:
428.31
200 Day MA:
570.86
❌ 50 Day MA < 200 Day MA
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Broker Mix for WH Smith PLC
| Broker | Tips | Share (%) | Bullish / Neutral / Bearish / (Unrated) |
|---|---|---|---|
| Berenberg Bank | 3 | 21% | 0 / 1 / 0 / (0) |
| JP Morgan Cazenove | 3 | 21% | 0 / 0 / 0 / (0) |
| Canaccord Genuity | 2 | 14% | 0 / 0 / 0 / (0) |
| Deutsche | 2 | 14% | 0 / 1 / 0 / (0) |
| Peel Hunt Limited | 2 | 14% | 0 / 1 / 0 / (0) |
| RBC Capital Markets | 1 | 7% | 0 / 0 / 0 / (0) |
| UBS | 1 | 7% | 0 / 0 / 0 / (0) |
Consensus Snapshot
Current price
396.6p
as of 8 Aug 2026
Consensus target (avg / median)
570p / 575p
latest per broker
Upside vs current
43.7%
using avg target
Broker coverage
7
latest targets
| Broker | Date | Latest target | Recommendation | Current price | Upside % |
|---|---|---|---|---|---|
| Berenberg Bank | 15/06/2026 | 420p | Hold | 396.6p | 5.9% |
| Canaccord Genuity | 24/06/2026 | 555p | Buy | 396.6p | 39.9% |
| Deutsche | 11/06/2026 | 390p | Hold | 396.6p | -1.7% |
| JP Morgan Cazenove | 17/06/2026 | 575p | Overweight | 396.6p | 45.0% |
| Peel Hunt Limited | 19/12/2025 | 800p | Buy | 396.6p | 101.7% |
| RBC Capital Markets | 13/04/2026 | 650p | Sector Perform | 396.6p | 63.9% |
| UBS | 05/06/2026 | 600p | Neutral | 396.6p | 51.3% |
Target Price Trajectory
Broker Tips for WH Smith PLC
| Date | Broker | Opinion | Price | Old Target | New Target | Type |
|---|---|---|---|---|---|---|
| 24/06/2026 | Canaccord Genuity | Buy | 396.6p | 680p | 555p | Reiteration |
| 17/06/2026 | JP Morgan Cazenove | Overweight | 419.6p | 700p | 575p | Reiteration |
| 15/06/2026 | Berenberg Bank | Hold | 437.4p | 574p | 420p | Reiteration |
| 11/06/2026 | Deutsche | Hold | 419p | 550p | 390p | Reiteration |
| 05/06/2026 | UBS | Neutral | 506p | 600p | 600p | Reiteration |
| 24/04/2026 | Canaccord Genuity | Buy | 565.5p | 762p | 680p | Reiteration |
| 13/04/2026 | RBC Capital Markets | Sector Perform | 589p | 675p | 650p | Reiteration |
| 19/01/2026 | Berenberg Bank | Hold | 699p | 700p | 667p | Reiteration |
| 19/12/2025 | Peel Hunt Limited | Buy | 637p | 800p | Reiteration | |
| 02/12/2025 | JP Morgan Cazenove | Overweight | 672.5p | 750p | 800p | Reiteration |
| 24/11/2025 | JP Morgan Cazenove | Overweight | 638p | 900p | 750p | Reiteration |
| 11/09/2025 | Berenberg Bank | Hold | 686p | 1600p | 700p | Downgrade |
| 21/08/2025 | Deutsche | Hold | 640p | 1030p | 726p | Reiteration |
| 21/08/2025 | Peel Hunt Limited | Hold | 640p | 1400p | 755p | Downgrade |