WH Smith PLC
Index: FTSE Mid 250
EPIC: SMWH
Market Cap: 1.87K
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Broker Mix for WH Smith PLC
| Broker | Tips | Share (%) | Bullish / Neutral / Bearish / (Unrated) |
|---|---|---|---|
| Canaccord Genuity | 3 | 33% | 3 / 0 / 0 / (0) |
| Deutsche | 2 | 22% | 0 / 2 / 0 / (0) |
| Berenberg Bank | 1 | 11% | 1 / 0 / 0 / (0) |
| JP Morgan Cazenove | 1 | 11% | 1 / 0 / 0 / (0) |
| Peel Hunt Limited | 1 | 11% | 0 / 1 / 0 / (0) |
| Shore Capital | 1 | 11% | 0 / 0 / 0 / (1) |
Consensus Snapshot
Current price
711p
as of 3 Sep 2025
Consensus target (avg / median)
1295p / 1250p
latest per broker
Upside vs current
82.1%
using avg target
Broker coverage
22
latest targets
| Broker | Date | Latest target | Recommendation | Current price | Upside % |
|---|---|---|---|---|---|
| Bank of America | 23/09/2013 | 925p | Buy | 711p | 30.1% |
| Barclays | 07/09/2023 | 2035p | Overweight | 711p | 186.2% |
| Berenberg Bank | 15/10/2024 | 1600p | Buy | 711p | 125.0% |
| Canaccord Genuity | 09/06/2025 | 1350p | Buy | 711p | 89.9% |
| Cantor Fitzgerald | 16/10/2014 | 1100p | Hold | 711p | 54.7% |
| Citigroup | 06/08/2020 | 1080p | Neutral | 711p | 51.9% |
| Deutsche | 21/08/2025 | 726p | Hold | 711p | 2.1% |
| Espirito Santo Execution | 13/06/2013 | 720p | Buy | 711p | 1.3% |
| Exane BNP Paribas | 17/10/2014 | 1250p | Outperform | 711p | 75.8% |
| Goldman Sachs | 04/04/2013 | 704p | Sell | 711p | -1.0% |
| Investec Securities | 25/08/2017 | 2100p | Buy | 711p | 195.4% |
| JP Morgan Cazenove | 11/11/2022 | 1900p | Overweight | 711p | 167.2% |
| Liberum Capital | 19/04/2017 | 1850p | Hold | 711p | 160.2% |
| Nomura | 07/12/2015 | 1620p | Neutral | 711p | 127.8% |
| Numis | 26/01/2017 | 1350p | Reduce | 711p | 89.9% |
| Numis Securities | 17/10/2014 | 1025p | Hold | 711p | 44.2% |
| Oriel Securities | 16/10/2014 | 1250p | Buy | 711p | 75.8% |
| Panmure Gordon | 13/06/2013 | 700p | Hold | 711p | -1.5% |
| Peel Hunt Limited | 21/08/2025 | 755p | Hold | 711p | 6.2% |
| RBC Capital Markets | 16/05/2022 | 2100p | Outperform | 711p | 195.4% |
| Seymour Pierce | 11/10/2013 | 950p | Buy | 711p | 33.6% |
| UBS | 21/01/2016 | 1400p | Sell | 711p | 96.9% |
Target Price Trajectory
Broker Tips for WH Smith PLC
| Date | Broker | Opinion | Price | Old Target | New Target | Type |
|---|---|---|---|---|---|---|
| 21/08/2025 | Deutsche | Hold | 640p | 1030p | 726p | Reiteration |
| 21/08/2025 | Peel Hunt Limited | Hold | 640p | 1400p | 755p | Downgrade |
| 30/07/2025 | JP Morgan Cazenove | Overweight | 1028p | Reiteration | ||
| 09/06/2025 | Canaccord Genuity | Buy | 1070.88p | 1460p | 1350p | Reiteration |
| 16/04/2025 | Shore Capital | Not Rated | 941.4p | Reiteration | ||
| 21/11/2024 | Canaccord Genuity | Buy | 1240.63p | 1469p | 1460p | Reiteration |
| 15/10/2024 | Berenberg Bank | Buy | 1378.59p | 1600p | Reiteration | |
| 12/09/2024 | Deutsche | Hold | 1356.6p | 1310p | Reiteration | |
| 11/09/2024 | Canaccord Genuity | Buy | 1359.59p | 1469p | Reiteration |