WH Smith PLC

Price: 672.50
Index: FTSE Mid 250
EPIC: SMWH
Market Cap: 857.35M
52 Week Low: 585.50 (-12.94%)
52 Week High: 1,315.00 (+95.54%)
RSI: 58.57
Weekly RSI: 37.08
Monthly RSI: 33.94
20 Day MA: 649.03
50 Day MA: 660.71
200 Day MA: 912.72
❌ 50 Day MA < 200 Day MA
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Period: 3 Dec 2024 → 3 Dec 2025 | Total tips: 8

Broker Mix for WH Smith PLC

Broker Tips Share (%) Bullish / Neutral / Bearish / (Unrated)
JP Morgan Cazenove 3 38% 1 / 0 / 0 / (0)
Berenberg Bank 1 13% 0 / 1 / 0 / (0)
Canaccord Genuity 1 13% 1 / 0 / 0 / (0)
Deutsche 1 13% 0 / 1 / 0 / (0)
Peel Hunt Limited 1 13% 0 / 1 / 0 / (0)
Shore Capital 1 13% 0 / 0 / 0 / (1)

Consensus Snapshot

Current price
672.5p
as of 3 Dec 2025
Consensus target (avg / median)
866.2p / 755p
latest per broker
Upside vs current
28.8%
using avg target
Broker coverage
5
latest targets
Broker Date Latest target Recommendation Current price Upside %
Berenberg Bank 11/09/2025 700p Hold 672.5p 4.1%
Canaccord Genuity 09/06/2025 1350p Buy 672.5p 100.7%
Deutsche 21/08/2025 726p Hold 672.5p 8.0%
JP Morgan Cazenove 02/12/2025 800p Overweight 672.5p 19.0%
Peel Hunt Limited 21/08/2025 755p Hold 672.5p 12.3%

Target Price Trajectory

Broker Tips for WH Smith PLC

Date Broker Opinion Price Old Target New Target Type
02/12/2025 JP Morgan Cazenove Overweight 672.5p 750p 800p Reiteration
24/11/2025 JP Morgan Cazenove Overweight 638p 900p 750p Reiteration
11/09/2025 Berenberg Bank Hold 686p 1600p 700p Downgrade
21/08/2025 Deutsche Hold 640p 1030p 726p Reiteration
21/08/2025 Peel Hunt Limited Hold 640p 1400p 755p Downgrade
30/07/2025 JP Morgan Cazenove Overweight 1028p Reiteration
09/06/2025 Canaccord Genuity Buy 1070.88p 1460p 1350p Reiteration
16/04/2025 Shore Capital Not Rated 941.4p Reiteration