British American Tobacco PLC
Price:
4,466.00
Index: FTSE 100
EPIC: BATS
Market Cap: 99.32B
52 Week Low: 3,308.00 (-25.93%)
52 Week High: 5,326.00 (+19.26%)
RSI:
41.26
Weekly RSI:
52.14
Monthly RSI:
64.43
20 Day MA:
4,664.75
50 Day MA:
4,443.76
200 Day MA:
4,263.06
✅ 50 Day MA > 200 Day MA
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Broker Mix for British American Tobacco PLC
| Broker | Tips | Share (%) | Bullish / Neutral / Bearish / (Unrated) |
|---|---|---|---|
| Citigroup | 3 | 21% | 2 / 0 / 0 / (0) |
| Deutsche | 3 | 21% | 2 / 0 / 0 / (0) |
| Jefferies | 3 | 21% | 1 / 0 / 0 / (0) |
| JP Morgan Cazenove | 2 | 14% | 0 / 1 / 0 / (0) |
| RBC Capital Markets | 2 | 14% | 0 / 1 / 1 / (0) |
| UBS | 1 | 7% | 0 / 0 / 0 / (0) |
Consensus Snapshot
Current price
4591p
as of 2 Jun 2026
Consensus target (avg / median)
4708.33p / 4875p
latest per broker
Upside vs current
2.6%
using avg target
Broker coverage
6
latest targets
| Broker | Date | Latest target | Recommendation | Current price | Upside % |
|---|---|---|---|---|---|
| Citigroup | 28/11/2025 | 4850p | Buy | 4591p | 5.6% |
| Deutsche | 28/11/2025 | 4900p | Buy | 4591p | 6.7% |
| Jefferies | 16/04/2026 | 5200p | Buy | 4591p | 13.3% |
| JP Morgan Cazenove | 26/11/2025 | 4150p | Neutral | 4591p | -9.6% |
| RBC Capital Markets | 02/09/2025 | 3400p | Underperform | 4591p | -25.9% |
| UBS | 29/05/2026 | 5750p | Buy | 4591p | 25.2% |
Target Price Trajectory
Broker Tips for British American Tobacco PLC
| Date | Broker | Opinion | Price | Old Target | New Target | Type |
|---|---|---|---|---|---|---|
| 29/05/2026 | UBS | Buy | 4591p | 5750p | 5750p | Reiteration |
| 16/04/2026 | Jefferies | Buy | 4152p | 5200p | 5200p | Reiteration |
| 20/01/2026 | Jefferies | Buy | 4257p | 5200p | 5200p | Reiteration |
| 28/11/2025 | Citigroup | Buy | 4421p | 4450p | 4850p | Reiteration |
| 28/11/2025 | Deutsche | Buy | 4421p | 4400p | 4900p | Reiteration |
| 26/11/2025 | JP Morgan Cazenove | Neutral | 4357p | 3300p | 4150p | Reiteration |
| 02/09/2025 | RBC Capital Markets | Underperform | 4090p | 3000p | 3400p | Downgrade |
| 05/08/2025 | Jefferies | Buy | 4198p | 4800p | 5200p | Reiteration |
| 04/08/2025 | JP Morgan Cazenove | Neutral | 4184p | 2800p | 3300p | Reiteration |
| 01/08/2025 | RBC Capital Markets | Sector Perform | 4131p | 3000p | 3000p | Reiteration |
| 31/07/2025 | Deutsche | Buy | 4040p | 4200p | 4400p | Reiteration |
| 30/07/2025 | Citigroup | Buy | 3988p | Reiteration | ||
| 18/07/2025 | Deutsche | Buy | 3812p | 3800p | 4200p | Reiteration |
| 10/07/2025 | Citigroup | Buy | 3707p | 3600p | 3900p | Reiteration |