British American Tobacco PLC

Price: 4,669.00
Index: FTSE 100
EPIC: BATS
Market Cap: 98.15B
52 Week Low: 3,677.00 (-21.25%)
52 Week High: 5,326.00 (+14.07%)
RSI: 56.12
Weekly RSI: 54.52
Monthly RSI: 68.66
20 Day MA: 4,573.45
50 Day MA: 4,600.52
200 Day MA: 4,332.94
✅ 50 Day MA > 200 Day MA
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Period: 17 Jul 2025 → 17 Jul 2026 | Total tips: 15

Broker Mix for British American Tobacco PLC

Broker Tips Share (%) Bullish / Neutral / Bearish / (Unrated)
Jefferies 5 33% 1 / 0 / 0 / (0)
Deutsche 3 20% 2 / 0 / 0 / (0)
Citigroup 2 13% 1 / 0 / 0 / (0)
JP Morgan Cazenove 2 13% 0 / 1 / 0 / (0)
RBC Capital Markets 2 13% 0 / 1 / 1 / (0)
UBS 1 7% 0 / 0 / 0 / (0)

Consensus Snapshot

Current price
4585p
as of 17 Jul 2026
Consensus target (avg / median)
4758.33p / 4875p
latest per broker
Upside vs current
3.8%
using avg target
Broker coverage
6
latest targets
Broker Date Latest target Recommendation Current price Upside %
Citigroup 28/11/2025 4850p Buy 4585p 5.8%
Deutsche 28/11/2025 4900p Buy 4585p 6.9%
Jefferies 23/06/2026 5500p Buy 4585p 20.0%
JP Morgan Cazenove 26/11/2025 4150p Neutral 4585p -9.5%
RBC Capital Markets 02/09/2025 3400p Underperform 4585p -25.8%
UBS 29/05/2026 5750p Buy 4585p 25.4%

Target Price Trajectory

Broker Tips for British American Tobacco PLC

Date Broker Opinion Price Old Target New Target Type
23/06/2026 Jefferies Buy 4585p 5200p 5500p Reiteration
09/06/2026 Jefferies Buy 4475p 5200p 5200p Reiteration
29/05/2026 UBS Buy 4591p 5750p 5750p Reiteration
16/04/2026 Jefferies Buy 4152p 5200p 5200p Reiteration
20/01/2026 Jefferies Buy 4257p 5200p 5200p Reiteration
28/11/2025 Citigroup Buy 4421p 4450p 4850p Reiteration
28/11/2025 Deutsche Buy 4421p 4400p 4900p Reiteration
26/11/2025 JP Morgan Cazenove Neutral 4357p 3300p 4150p Reiteration
02/09/2025 RBC Capital Markets Underperform 4090p 3000p 3400p Downgrade
05/08/2025 Jefferies Buy 4198p 4800p 5200p Reiteration
04/08/2025 JP Morgan Cazenove Neutral 4184p 2800p 3300p Reiteration
01/08/2025 RBC Capital Markets Sector Perform 4131p 3000p 3000p Reiteration
31/07/2025 Deutsche Buy 4040p 4200p 4400p Reiteration
30/07/2025 Citigroup Buy 3988p Reiteration
18/07/2025 Deutsche Buy 3812p 3800p 4200p Reiteration