ASOS PLC
Price:
298.00
Index: FTSE Mid 250
EPIC: ASC
Market Cap: 359.44M
52 Week Low: 216.50 (-27.35%)
52 Week High: 445.40 (+49.46%)
RSI:
64.01
Weekly RSI:
54.53
Monthly RSI:
38.10
20 Day MA:
284.83
50 Day MA:
261.08
200 Day MA:
286.09
❌ 50 Day MA < 200 Day MA
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Broker Mix for ASOS PLC
| Broker | Tips | Share (%) | Bullish / Neutral / Bearish / (Unrated) |
|---|---|---|---|
| Shore Capital | 6 | 43% | 5 / 0 / 0 / (0) |
| Berenberg Bank | 3 | 21% | 2 / 0 / 0 / (0) |
| Peel Hunt Limited | 2 | 14% | 1 / 0 / 0 / (0) |
| Deutsche | 1 | 7% | 0 / 0 / 0 / (0) |
| JP Morgan Cazenove | 1 | 7% | 0 / 0 / 0 / (0) |
| Panmure Gordon | 1 | 7% | 0 / 0 / 0 / (0) |
Consensus Snapshot
Current price
248.5p
as of 17 Jan 2026
Consensus target (avg / median)
383.33p / 362.5p
latest per broker
Upside vs current
54.3%
using avg target
Broker coverage
6
latest targets
| Broker | Date | Latest target | Recommendation | Current price | Upside % |
|---|---|---|---|---|---|
| Berenberg Bank | 13/11/2025 | 600p | Buy | 248.5p | 141.4% |
| Deutsche | 21/11/2025 | 375p | Buy | 248.5p | 50.9% |
| JP Morgan Cazenove | 24/11/2025 | 240p | Neutral | 248.5p | -3.4% |
| Panmure Gordon | 24/11/2025 | 350p | Hold | 248.5p | 40.8% |
| Peel Hunt Limited | 13/11/2025 | 335p | Add | 248.5p | 34.8% |
| Shore Capital | 04/12/2025 | 400p | Buy | 248.5p | 61.0% |
Target Price Trajectory
Broker Tips for ASOS PLC
| Date | Broker | Opinion | Price | Old Target | New Target | Type |
|---|---|---|---|---|---|---|
| 04/12/2025 | Shore Capital | Buy | 248.5p | 400p | Reiteration | |
| 24/11/2025 | JP Morgan Cazenove | Neutral | 218.5p | 270p | 240p | Reiteration |
| 24/11/2025 | Panmure Gordon | Hold | 218.5p | 350p | Reiteration | |
| 21/11/2025 | Deutsche | Buy | 234p | 440p | 375p | Reiteration |
| 13/11/2025 | Berenberg Bank | Buy | 263p | 600p | 600p | Reiteration |
| 13/11/2025 | Peel Hunt Limited | Add | 263p | 335p | Reiteration | |
| 01/10/2025 | Shore Capital | Buy | 277p | 400p | Reiteration | |
| 30/09/2025 | Berenberg Bank | Buy | 279p | 600p | 600p | Reiteration |
| 30/09/2025 | Peel Hunt Limited | Add | 279p | 375p | Reiteration | |
| 18/08/2025 | Shore Capital | Buy | 307p | Reiteration | ||
| 17/06/2025 | Shore Capital | Buy | 309.5p | Reiteration | ||
| 24/04/2025 | Berenberg Bank | Buy | 316.5p | 600p | Reiteration | |
| 24/04/2025 | Shore Capital | Buy | 316.5p | Reiteration | ||
| 21/03/2025 | Shore Capital | Buy | 301.79p | Upgrade |